Vice President of Business Development
As Vice President of Business Development, Cesar Armendariz leads the hospital’s growth initiatives, including strategic service line development, physician recruitment and marketing and communication, as well as building strong relationships between community partners and the White Memorial.
Prior to joining White Memorial, Cesar was the Executive Director for Community Partnerships at USC and the university Spanish language media spokesperson. In this role, he oversaw university-wide strategies to develop positive, collaborative relationships between the university and local communities. He maintains an adjunct-professor position at the USC Marshall School of Business Center for Management Communication. Cesar’s career experience also includes service with leading non-profits, private corporations, elected officials and time spent working abroad for the State of California in Mexico City.
Cesar received his bachelor’s degree in business administration, and his master’s degree in leadership, from the University of Southern California. He enjoys family time and traveling with his wife, Eunice, and their two teens, Zaira and Aramis.